The National Association of Broadcasters (NAB) Show New York 2024 concluded yesterday after drawing more than 12,000 media, entertainment, and technology professionals to the Jacob K. Javits Convention Center. The two-day event, which has become a cornerstone gathering for the East Coast broadcasting community, showcased cutting-edge technologies and featured thought-provoking discussions on the future of content creation and distribution.
This year’s show focused heavily on the integration of artificial intelligence in broadcasting workflows, with numerous exhibitors demonstrating AI-powered tools for content creation, audience analytics, and operational efficiency. Industry leaders like Sony, Adobe, and Avid presented solutions designed to streamline production processes while maintaining creative control.
“The energy at this year’s NAB Show New York was exceptional,” said NAB President and CEO Curtis LeGeyt. “The robust attendance reflects the industry’s resilience and commitment to innovation despite ongoing market challenges.”
The exhibit floor featured over 250 companies displaying their latest products and services. Noteworthy demonstrations included advancements in remote production technologies, which have become increasingly important as hybrid work models persist throughout the industry. Cloud-based production platforms garnered significant attention, with vendors highlighting their ability to enable collaborative workflows across distributed teams.
The conference program included more than 60 educational sessions across four dedicated tracks: Content Creation, Content Distribution, Content Monetization, and Future Technologies. Panel discussions on streaming monetization strategies were particularly well-attended, as industry executives shared insights on balancing subscription and advertising-based models in an increasingly competitive marketplace.
Diversity and inclusion initiatives also took center stage, with several sessions dedicated to fostering greater representation both on-screen and behind the scenes. The NAB’s Diversity and Inclusion Working Group presented their annual progress report, highlighting measurable improvements in industry hiring practices while acknowledging that more work remains to be done.
The show’s keynote address, delivered by prominent media executive Maria Rodriguez, explored the evolving relationship between traditional broadcasters and digital platforms. Rodriguez emphasized the importance of strategic partnerships and audience-first thinking in navigating the rapidly changing media landscape.
“Broadcasting remains fundamentally about connecting with audiences,” Rodriguez told attendees. “The technology changes, but our mission doesn’t.”
Students and young professionals benefited from dedicated networking events and career development sessions, creating valuable opportunities for the next generation of broadcasting talent to connect with industry veterans.
NAB officials announced that next year’s New York show will expand to three days to accommodate growing interest from exhibitors and attendees. This expansion reflects the event’s increasing importance as a complement to the larger NAB Show held annually in Las Vegas.
As broadcasting continues to evolve in response to changing consumer behaviors and technological advancements, NAB Show New York has established itself as an essential forum for industry collaboration and innovation. With this year’s strong attendance figures, the event has cemented its position as the premier East Coast gathering for media professionals looking to stay ahead of industry trends.
